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Internationaal Management
As hospitality manager, you are faced with questions as to what is the impact on the business of developments in the hospitality industry (e.g. tourism, events, travel industries)? After an introduction in to marketing you will analyse these trends in general, along with promotional, pricing and distribution strategies for selecting and attracting a target market segment and maximizing profitability.
An international acting businessman is also familiar with concepts as cross cultural management and (multi) cultural differences.
You will study subjects like: Marketing, Marketing Management, Export Management, Cross-cultural Aspects, Communication & English, Strategic Marketing, Management, Personal Management, Psychology, Hospitality & Leisure Management and Finance.
During your studies at DIMU you will work at improving your ability to speak and write English. Classes in management communication, both oral and written, will sharpen your skills as an effective leader in a variety of business situations.
By consolidating your knowledge of the many different aspects of marketing, you will study marketing strategy in depth, preparing yourself for career challenges in which short-term concerns for market share and relevant long-range planning issues are equally important for success.
Through case studies and a student business project, you will analyse the strategic environment and see situations through the eyes of a strategic decision-maker and problem shooter in order to meet the company objectives. In the business experience period, you will get a real taste of both practical and theoretical side of the business. During this time you will be expected to write your dissertation.
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