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Copywriter
Course content:
Characteristics of a good copywriter
Creating a concept and creative brainstorming
Determining target groups and targets
A correct, smooth writing style: tips and tricks
Writing press releases and speeches
Flashy writing for radio and television
Writing for the internet and social media
Government communication and company magazines
Dealing with deadlines
Working in the advertising world
Skills:
Ability to recognize and define targets lets you appeal to your desired target group
Knowledge about creating and developing concepts greatly increases your value in the field
Improved writing skills and technique make your texts and ads more successful
Developing your own unique style lets you give your texts character and personality
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