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Mobile Marketing


Course content:
The mobile consumer
Business models
The mobile marketing step-by-step plan
Target group analysis and mobile research
Determine mobile goals
Mobile presence
Mobile funnel management
Determine mobile tactics
Mobile advertising and campaign
M-commerce and m -payment
Mobile Analytics
Start as a stand-alone Mobile Marketer

Skills:
Develop and implement a professional mobile marketing strategy
Set up different mobile campaigns and reach specific audiences
Process, interpret and use the results of these campaigns in subsequent campaigns
You know how to get started as an independent mobile marketer
Finding the first customers is no problem for you!

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