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PR Management
Course content:
Your future opportunities as PR-Manager
Enabling PR in your company or organization
Handling confidential information
Maintaining press contacts
Prepare a professional PR plan
The importance of an efficient network
How a PR agency works
Press releases, speeches and write articles
The different communication techniques
Achieve commercial success
Public relations and society
Ethics within the discipline
Marketing and corporate
Skills:
Being able to successfully use PR in your company (or that of a client)
Being able to draw up and implement a professional PR strategy
Being able to develop a broad and loyal network
Being able to write persuasive press releases, speeches and online messages
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